Category Archives: Email Marketing

Use Email Marketing (e-newsletters) to reach out to and stay in touch with your clients, customers, staff, donors, volunteers, friends, and community in an easy, effective, and affordable way.

Double Opens Strategy to Improve Open Rates

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Are you struggling to get good returns from your email marketing campaigns? If so, one of the actions you might want to consider is the Double Opens strategy. When you use “double opens strategy,” more subscribers will open your emails. This means a better chance of driving more revenue from these email campaigns. So, what the heck is double opens strategy? Basically, it means you resend the same email to the subscribers who did not … Continue reading →

Email Marketing is Not Dead in 2019!

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“… if you think email is dead, you’re missing out on the real metrics. The truth? Email marketing is still going strong today, and is possibly the best possible strategy for your business.” – Neil Patel, New York Times Bestselling author. The Wall Street Journal calls Patel a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant … Continue reading →

The Hub

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My passion is relationship building, be it social or business. Now, when it comes to business (but really how can you separate social from business in today’s world of the Internet and social media?), the way I see it, your website is the hub for everything. It’s like a wheel with spokes, or Home, where all paths lead to, where your heart is. And the spokes or the paths include

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Tracking Email Opens

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Have you ever had this question too: My contact opened my email. Why don’t I see their email address in the email’s opens report? Let’s talk about tracking email opens and how Constant Contact handles this. Your email opens report lets you know who opened your email and when, but it’s not always 100% accurate. Constant Contact can only detect and record when your contact opens your email if at least one of the following … Continue reading →

Newsletters to Grow Relationships

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I’ve been creating and publishing newsletters for many moons… Of course, before the Internet, they were solely in hard copy form. Between hard copy and electronic versions, which I’ve been creating for the last decade or so, I’ve developed hundreds of newsletters. Below are some electronic newsletters (excerpts) for you to view. You’ll notice a wide variety of businesses and organizations, including a photographer,  art gallery, coach, public library, non-profit networking group, and chiropractic and … Continue reading →

Nifty Constant Contact Product Updates

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Constant Contact is always looking to make product enhancements, and it has made some really nifty ones recently. Something I’ve been waiting for – literally for years – is the ability to save an e-newsletter as a file. Well, it’s here – read on about some of  the recent Constant Contact product updates! Save to a file: Now you can save your email campaign as a PDF, JPG, or PNG file. Options are also available … Continue reading →

Collect Contacts by Text Message

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Set up a Text-to-Join keyword to collect contacts by text message! Constant Contact’s Text-to-Join is a free tool to help contacts join your mailing list by text message – no computer required! Set up a free text messaging keyword and promote it at your events or place of business. Your keyword will work on most U.S. phone carriers and is only available in the U.S. Here’s how it works: A contact sends a text message … Continue reading →

Email as a Business Practice

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In their “Top 50 Email Marketing Solutions,” Website Magazine named Constant Contact the #1 Email Marketing solution. Read what they have to say about email as a business practice and how results compare with social media, etc. [Emphasis below is mine.] Email, as a business practice, has matured. No longer do marketers “batch and blast;” they understand the value the medium has in relationship building and generating conversions – increasingly leveraging technologies, tactics and techniques … Continue reading →

Susan Simon Sez

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“I recently attended a hands-on workshop on the topic of Creating Your Constant Contact Newsletter. The 2 1/2 hr. workshop flew by. The class was small which gave the participants the opportunity to ask lots of questions and receive personal attention. The workshop was very practical and the content was immediately useful. I attended the workshop with specific goals in mind and most of them were realized. Joyce Kaye is a good teacher who is … Continue reading →

Exporting Contacts for Uploading Into Constant Contact

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How do you get the contacts in your email program or database into Constant Contact? Depending on where your contacts are, you can use a contact import tool, an API to sync your contacts with Constant Contact, or create a file to export them. For example, you can export contacts from ACT!, Earthlink, Gmail, Microsoft® Outlook, and Thunderbird. Particularly when you have recently opened a new Constant Contact account, you may want to grab your address book information … Continue reading →