Are you struggling to get good returns from your email marketing campaigns? If so, one of the actions you might want to consider is the Double Opens strategy.

When you use “double opens strategy,” more subscribers will open your emails. This means a better chance of driving more revenue from these email campaigns.

So, what the heck is double opens strategy?

Basically, it means you resend the same email to the subscribers who did not open your first email, but you use a different subject line.

Why?

Because, on average, 7 out of 10 people on your contacts list won’t open your email the first time. By re-sending the same email to these non-openers you can boost your open rates and email marketing ROI.

But before you resend the same emails, pay attention to these things:

• Create better subject lines that captivate non-openers to open your emails.
• Optimize your pre-header text.
• Pay attention to your original send time.
• Don’t resend it straight away – wait for some time. Ideally, you should wait for 3-5 days before you resend the same email to non-openers.