Category Archives: Email Marketing

Use Email Marketing (e-newsletters) to reach out to and stay in touch with your clients, customers, staff, donors, volunteers, friends, and community in an easy, effective, and affordable way.

How to Approach Your Email Reports with Confidence

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[Excerpted from a blog post by Miranda Paquet] If you’re sending email out through Constant Contact, you have access to helpful email reports that show you how your emails are performing, what’s working for you, and where you can improve. Here are the five most important areas you should focus on: Opens: You can view the percentage of contacts that opened your email, as well as a specific list of everyone who opened each message. … Continue reading →

Export a List from Constant Contact

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There are several reasons why you may wish to export a list from Constant Contact. Exporting your list doesn’t remove it from Constant Contact, but allows you to keep a back-up file on your computer and use spreadsheet programs to better analyze your data. Here’s how to export a list: 1. Log into your Constant Contact account. 2. Click Contacts. 3. In your left-hand menu, click the list you want to export or search for your contacts. 4. Select all … Continue reading →

A New Constant Contact User says “I’m Amazed at Your Talent!”

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A new Constant Contact user wrote on Friday, August 1, 2014… Good morning Joyce, Thank you so much for yesterday – I thoroughly enjoyed meeting you and look forward to working with you again – it was really fun and I’m amazed at your talent. Once I know a little bit more about exporting my contacts and have put some time into creating content I’ll reach out and schedule with you again –. Have a … Continue reading →

Remove Subscribers Due to Email Inactivity?

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I say, “No!” I would advise you to not remove subscribers due to email campaign inactivity. You have worked hard to acquire those subscribers. Simply because someone hasn’t opened your email campaigns in, let’s say, 90 days doesn’t mean you should drop them like a hot potato. You never know when a non-engaged subscriber will decide to open your email and request your service/product. Unless you are experiencing deliverability challenges, I would not drop them. … Continue reading →

Finding Inspiration for Content

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Whether you have writer’s block, you’re running out of time, or you’re simply looking for fresh content ideas for your e-newsletter, website, blog, or Facebook Page post, in this age of abundant information and great technology, there are plenty of sources from which to draw inspiration. However, let’s not forget meditation! Here are some additional avenues for finding inspiration for content. Keep an idea journal As you read catalogs, magazines, books, etc. – and simply … Continue reading →

Attach Documents to an e-Newsletter

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In Constant Contact, you cannot attach documents to an e-newsletter per se. However, they can be hosted online and then linked to your email. This allows your contacts, who may not  have compatible software, to read it and also keeps a large file size from making your email undeliverable. You have a few options for hosting your files online: Constant Contact – Upload any PDF, Word document, Excel file or PowerPoint presentation to MyLibrary. Your … Continue reading →

Tag Contacts in Constant Contact

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Now you can tag contacts in Constant Contact. Tags are a new feature of Constant Contact. They allow you to easily group people together for your own internal organization and then use that group for more targeted emails. They are just another way to classify your contacts so that you can segment them later. Here’s what you need to know…

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Unique Holiday Gift

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Don’t know what to give a loved one, friend, colleague, or employee? Holiday gift certificates are available from The Computer Spirit! Purchase whatever number of hours you like, and the recipient can use them for coaching and consulting services related to: WordPress websites Constant Contact e-newsletters One-sheets Brochures and flyers PowerPoint slideshows Microsoft® Office (Word, Excel, Access, Outlook) To purchase and/or learn more, contact me via email or phone (928.301.7292).

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Webinar: The Power of Email Marketing

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On 11/20/13 I presented a webinar to writers on the importance and power of email marketing. I covered topics such as: Why you need an e-newsletter What is Email Marketing? How Email Marketing fits in with your marketing plan (i.e., your website, social media, etc.) Using metrics to increase your success Tips on growing your mailing list. And, as part of the webinar, I did an actual (albeit quick) walk-through of creating an e-newsletter in … Continue reading →

Improved Constant Contact Experience

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Constant Contact has been implementing enhancements to contact management and reporting. Here’s a sample of what they’ve been up to. Easier to View Contacts and Email Lists – The most important information is now right at your fingertips. Choose an email list or status on the left-hand side of your contacts page and all of the contacts in that group come up on the right-hand side. No Email Address Needed – Now you can add … Continue reading →