“… if you think email is dead, you’re missing out on the real metrics. The truth? Email marketing is still going strong today, and is possibly the best possible strategy for your business.” – Neil Patel, New York Times Bestselling author.
The Wall Street Journal calls Patel a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Hence, I think his words are not to be taken lightly.
With all the updates, new technologies, and trends one might think that email is long past its prime. But it’s not.
Based on 2018 data, email marketing is still ranked as the most effective marketing channel, beating out social media, SEO, and affiliate marketing.
Why is that? With all the hype over new channels, why is decades-old technology still one of the most effective marketing strategies?
Simply, usage of email is still greater than other platforms.
Data from 2017 shows that most people are on email — 85% of adult internet users in the US.
That beats out search engines by 15% and social media by 22% — not small numbers in an industry that gets excited over single-digit conversion rate improvements.
That’s why building a successful email marketing campaign is more important than ever for entrepreneurs.
So why email marketing?
- It provides a direct line of communication to your audience. You don’t have to compete with algorithms or videos of cats!
- You own your list and are not dependent on any platform, which might shut down or choose to shut you down.
- It has a low cost especially compared with Facebook ads.
- You can automate your emails and segment your lists.
Contact me to discuss how you can make use of this still very much alive marketing channel.