Have you ever had this question too: My contact opened my email. Why don’t I see their email address in the email’s opens report? Let’s talk about tracking email opens and how Constant Contact handles this.
Your email opens report lets you know who opened your email and when, but it’s not always 100% accurate.
Constant Contact can only detect and record when your contact opens your email if at least one of the following happens:
- Invisible Tracking Image Displays – Constant Contact – in fact, the entire email marketing industry – embeds a tiny transparent image in every email you send. Completely invisible, this tiny image acts as a trigger. When someone opens your email, that image loads and sends data back to CC to let them know the email was opened, as well as on what type of device.
- Contact Clicks a Link – If the hidden open tracking image doesn’t display, CC can still detect that the email was opened if any link is clicked.