Category Archives: Email Marketing

Use Email Marketing (e-newsletters) to reach out to and stay in touch with your clients, customers, staff, donors, volunteers, friends, and community in an easy, effective, and affordable way.

What Do You See When an Email Address is Clicked?

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You can choose what subscribers will see when your email address is clicked in your Constant Contact e-newsletter – and, you do not have to know HTML code to create it! Having info in the subject line automatically populated is beneficial to both the sender and the recipient: the sender doesn’t have to type a subject line, the recipient reads a subject line that is informative (and consistent). It’s fun to create, too! Here’s how… … Continue reading →

Software Training

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Learning how to use your computer doesn’t have to be stressful – it can be fun! Joyce has a reputation of great patience and software training expertise, particularly with beginners and the senior population. In fact, for many years she was known as The Computer Therapist, “guiding people gently into the Information Age.” She still uses those therapeutic skills these days, making you feeling comfortable and providing encouragement. When you are guided and coached (hands-on) … Continue reading →

From the Healer Behind “The Backside” e-Newsletter

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“I have found Joyce to be professional, unwavering in discipline and standards. I trust her decision making and the quality of her word and work. She has been overseeing my newsletter for over a year now and has been exceptional at editing and producing it for us. She also set up one of our business websites.” – Dr. Stephen D. Yeager (May 2011) Update: October 2013 – “We are now in our 4th – almost … Continue reading →

WordPress Teacher – and More!

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Although Joyce and I are personal friends, her newsletter almost always brings refreshing information about what’s going on in her world and often information, articles, videos on touching and meaningful stories of what’s going on in the outer world.  Her work as a WordPress teacher provided me all I needed to get my two websites up and running as I desired them at reasonable rates and in an easy to learn setting, whether in class … Continue reading →

Testing to Improve the Performance of an e-News Campaign

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Is your e-newsletter campaign garnering the results you would like? Are your Open Rates meeting or above the industry average? Are readers responding to your calls-to-action? There are a number of ways to improve the performance of an e-news campaign, and I often talk about them in my e-newsletters, here on the website, and when consulting: template look, message, subject line, etc. But, have you actually ever tested your changes? A/B Split Testing, also known … Continue reading →

Mistakes in Creating Email Content

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Everything from colors, to images, to indentation all play a role in whether someone will read your email or banish it to the Junk or spam folder. A poor email can also reflect badly on your organization, because it can make you look unprofessional. Here are some mistakes in creating email content to avoid in order to encourage your reader to keep coming back (and with great gusto!). Don’t… Neglect acknowledging the reader. If you … Continue reading →

Gmail’s New Inbox

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Gmail has been rolling out a brand new inbox on both desktop and mobile, designed to help users stay organized and on top of their email. Gmail’s new Inbox separates email into five tabs: Primary – Person-to-person conversations and messages that don’t appear in other tabs. Social – Messages from social networks, media-sharing sites, online dating services, and other social websites. Promotions – Deals, offers, and other marketing emails. Updates – Personal, auto-generated updates including … Continue reading →

Insert Tables in Your e-Newsletter

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In case you hadn’t noticed, Constant Contact recently added a new feature to easily insert tables in your e-newsletter. In the past, if you wanted to insert a table in an article block, you needed to know HTML code. But now, there’s a table icon on the toolbar, and you can create a table just like you would if you were using Microsoft® Word. Ideas for using a table? Use a table to insert multiple … Continue reading →

Social Share Bar in Constant Contact e-Newsletters

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Social media is BIG these days, both personally and professionally. Did you know that a Constant Contact e-newsletter can be easily shared directly with friends and colleagues on social networks? As a reader, next time you receive a Constant Contact e-newsletter, look for the Social Share bar towards the top – it’s as easy as clicking a button! If you’re the one sending the e-newsletter, make sure to

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It’s Spring: Freshen Up the Look of Your e-Newsletter!

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To avoid adding your logo, colors, and fonts every time you want to send an e-newsletter, in Constant Contact you can create a Master template. A Master template is an email you brand without adding content. Then, you create your new emails from copies of your branded Master template to save time. But, let’s face it, the look can eventually get stale. Constant Contact offers more than 400 HTML email templates to choose from – … Continue reading →