This month, for the first time in awhile, we won’t receive our monthly residual income check from Constant Contact. Our account fell below the minimum that would trigger a check. Of course, we’ll receive the reimbursement eventually, but it got me thinking about the way I offer service.
If people open (or transfer) their Constant Contact e-newsletter accounts under mine, I receive a few cents each month for each email address on their mailing list. In return, I offer guidance to help make their e-newsletters easier, more attractive, and more powerful. To me, it’s a no-brainer. It costs my clients nothing, there’s absolutely no obligation to them, their account doesn’t look or function any differently, and I get to help them with their e-newsletters – which is what I love to do.
And yet, when I make this offer, most people decline. What’s up with that?
This morning Rog and I batted around some ideas and came up with a couple theories to help me redirect my approach.
First, when I make the offer, it’s been all about me. Yep, I admit it. I lead with the logistical arrangements and how it would benefit me. Then, I say that I’ll provide help. I’m going to turn that around. I’ll offer the help first and then tell how they can get it free.
People don’t want to risk upsetting their existing account arrangements because in the past they’ve experienced trouble doing so. I’m happy to make the switch with or for them – I’ll try to make that clearer.
I think people are leery of hidden entanglements and expectations. Like me, they prefer to simplify. I’ll have to show them ways that working with me will simplify their e-newsletter experiences.
The ‘ah-ha’ for me is that I have to put my customers first – not just in making great offers loaded with benefits – but in the actual voicing and presentation of these wonderful offers.
So, if you’re having any trouble with your Constant Contact account of e-newsletters, contact me. I’ll provide some quick help at no charge. And, if you don’t mind, I’ll tell you how you can get even more help from me – also at no charge!
I look forward to helping you.