Here are some of the reasons we hear about why writing an e-newsletter is so difficult:
- I’m not a good writer.
- I have nothing interesting to write about.
- I don’t know what to write about.
- People don’t read e-newsletters; I don’t read e-newsletters.
- I’m afraid something I write will cause me to lose business.
- I’m not offering any events or workshops this month.
Do these reasons sound like stories designed to stop you from connecting with your clients and potential clients? It’s not unusual for people to experience moments in which we feel we’re not good enough. It’s difficult to reach out to others when we’re having one of these moments.
Here are some reasons to write your e-newsletter:
- I’m learning to be a good writer.
- I’m always discovering interesting things in my life and I want to share them.
- There’s much I want to share and doing an e-newsletter helps me focus on the most important ideas to write about.
- People read my e-newsletters because they know me and like me, and want to read what I have to say about what’s important to us.
- My e-newsletter helps me identify and develop relationships with my best and favorite clients.
- I keep in touch with my community regularly because I appreciate them and they appreciate me.