If you’re an author or a speaker, you need a one-sheet. What’s a one-sheet? The concept originated in the entertainment industry – you are an entertainer, ya know! It’s a single-page document designed to provide a burst of information about a product for the purpose of sales or advertising. Your speech could be the product. Maybe it’s your book. Could be your entire organization. Or maybe your event. A one-sheet is sort of like a brochure on steroids. You get the whole message – boom! The goal of a one-sheet is to spark interest in the product or service being … Continue reading →