If you’re an author or a speaker, you need a one-sheet. What’s a one-sheet? The concept originated in the entertainment industry. It is a single-page document designed to provide a burst of information about a product for the purpose of sales or advertising. Your speech could be the product… Maybe it’s your book… It could be your entire organization… Or, maybe your event. A one-sheet is sort of like a brochure on steroids. You get the whole message – boom! Its goal is to spark interest in the product or service being advertised. If the one-sheet is aimed at the … Continue reading →