Why It Can Seem Difficult to Write Your e-Newsletter
Here are some of the reasons we hear about why writing an e-newsletter is so difficult:
Continue reading →Category Archives: Email Marketing
A Favorite Customer
Joyce and Roger approached the Humane Society offering their email marketing services at no cost as part of their mission. What a positive impact they made! We now are taking advantage of social media and reaching many more people on a regular basis than ever before. For the first time we personally invited all of our customers to a big event through an inexpensive but professional on-line process. It all has been extremely effective. Both … Continue reading →
Benefits of Email Marketing
As your business community grows from your very first client to ten – then a hundred – then five hundred – how will you stay in touch? How will you reach out in a personal way to let them know what you’re up to – how you can help them today? For the first couple clients, you can send them a thank-you card. When you get up to a hundred, you can probably send each … Continue reading →
Event Marketing
Almost every one of you will be involved in managing an event to promote what you do. That includes the celebration party! Now, you can use your e-newsletter account to send invitations, manage your send-to list, and receive RSVPs. Why not use the contact database you’re already using for your e-newsletters? Why not send out your invitation in the same format your contacts are used to receiving from you? Why not use the same back … Continue reading →
What is Email Marketing?
Email Marketing is another way of saying “e-newsletter.” It’s the easy, effective, and affordable way to reach out to and stay in touch with your business community. We’re not talking about gmail or Outlook here. We’re talking about attractive, professional-looking email communications to stay in regular touch with clients, donors, volunteers, and prospects to build strong customer relationships. It’s better and more effective than regular email. Marketing research suggests that it’s WAY more expensive to … Continue reading →