Our experience with authors took off with our own writing – publishing – marketing adventure. Before that, both Joyce and Rog served as editors for business book publishers.
Without belaboring the point, we know the author’s world first-hand – we live there.
As we learned the ‘ins’ and ‘outs’ of becoming authors, we met a lot of interested people, many as lost in the maze as we were when we first got started. That led us to want to share what we were learning. At that time, we managed a business that revolved around generating meaningful conversations. We piloted a series of conversations for authors – both our usual two-hour events and a longer, full-day event. Everyone was delighted with the results.
The next step involved our putting ourselves out there as consultants to authors. In this capacity we coached writers to become authors, served as editors and proof-readers, and created collateral material for authors and speakers.
These days we’re focused on doing websites and e-newsletters for authors, as well as collateral material. And, as you might imagine, we’ve got several book projects of our own underway! Our last couple books were published as e-books, so we’ve become more familiar with this scene as it continues to evolve – making author websites more important that ever.
It’s almost always a pleasure to hang out with authors and we enjoy being helpful in whatever ways we can.