Webinar: The Power of Email Marketing

On 11/20/13 I presented a webinar to writers on the importance and power of email marketing. I covered topics such as:

  • Why you need an e-newsletter
  • What is Email Marketing?
  • How Email Marketing fits in with your marketing plan (i.e., your website, social media, etc.)
  • Using metrics to increase your success
  • Tips on growing your mailing list.

And, as part of the webinar, I did an actual (albeit quick) walk-through of creating an e-newsletter in Constant Contact.

Although this webinar was aimed at clients of Tom Bird, facilitator of “Write Your Best Seller in a Weekend” retreats, most of the information shared is applicable to all businesses and organizations seeking to build strong relationships through their marketing efforts.

The webinar was recorded and you can watch it by clicking on the video below. And, yes, that’s a New York accent you’ll hear even though I live in beautiful Sedona, AZ!

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