We begin politely, using the word “static” rather than the harsher word “dead.” A static site is like a brochure – once it’s printed, that’s it – it cannot be changed gracefully. Content gets old. Dates don’t get updated. There’s no feedback – no conversation. A living site is structured to change. Content is easy to add. Updates are simple to make. Feedback is invited. Some changes can even be automated. It’s not too surprising … Continue reading →