Now, not everyone needs a website. But almost anyone presenting themselves, their organization, their products and services to a large audience can benefit from one.
There are many reasons for developing and maintaining your own website. You may want to get noticed by a lot of people or sell a lot of product, or you may just want a place to present yourself in a more detailed or graphic way to those you already know.
The Computer Spirit specializes in clear, crisp websites that tell your story. She focuses on you and your message, she wants visitors to your site to really “get” who you are and what you’re about. And, she wants you to love your site!
If you’ve got a website already, it may be a good idea to have The Computer Spirit review it and suggest possible improvements.
Relationships are the single most important asset to a business and they don’t just happen because you have a good idea and a passion or because you have a great looking website. Connecting with people (and other spirits) happens through regular communication.
It takes time, money, and effort to connect with clients, and it can take, on average, about seven communications to generate a sale from a prospect. So, marketing your business isn’t an event – it’s a series of related events. It’s a process… it’s a relationship.
Joyce suggests using email marketing to stay in touch with customers, nurture prospects, provide useful, timely information, and announce promotions and special offers. And, you can use it for your personal holiday greetings and family announcements, too!
Your e-newsletter provides a good opportunity to get personal with your clients. Use it to express your uniqueness, your opinions, and your ideas about what’s going on in your world and your client’s world.
The Computer Spirit loves connecting with folks through e-newsletters.
WordPress and Constant Contact
These days The Computer Spirit helps folks develop successful WordPress websites and publish Constant Contact e-newsletters that assist them in bringing their message to their community and keeping it there. Used in tandem, these tools make a wonderfully woven tapestry! To The Computer Spirit, life – and hence business – is all about relationships. Websites and e-newsletters are great tools for cultivating relationships and building community.
Joyce recommends and builds blog-based websites employing the self-hosted WordPress platform. WordPress started as just a blogging system, but has evolved into a full content management system (CMS) and so much more through plugins, widgets, and themes.
The WordPress platform is developed and continually upgraded by hundreds of developers and is available free as open-source software. More than 80 million websites (updated April 2015) now use WordPress – that’s quite a spit in the bucket!
Thousands of available themes allow developers to access a wide range of looks and functionality quickly, and even change looks instantly. Tens of thousands of plugins and widgets allow developers to customize not only the look of their website, but the functionality as well.
WordPress is fairly easy to use – even for those with limited computer experience – and especially after the initial setup. WordPress is designed to make your website easy for today’s web crawlers to find – thus moving you up the line in search results.
All of this makes WordPress both a powerful platform and a lively community with loads of support. Check out The Computer Spirit’s sister site, Websites and Coffee, for information on hands-on, interactive, intimate workshops to help empower you to create and control your own self-hosted WordPress website.
Joyce has used Constant Contact’s Email Marketing for quite a number of years now and loves it, thus becoming an active partner (“Solution Provider”) with them! Constant Contact has revolutionizied the way small organizations create and grow customer relationships.
With Constant Contact’s Email Marketing tool, you can:
- Choose from hundreds of easily customized email templates—or create your own from scratch.
- Create highly visual, professional-looking email newsletters and promotions in just minutes.
- Drive more traffic to your website with focused, targeted email communications.
- Build and manage your email list – import existing customer lists, add names individually, and capture contact information from website visitors.
- Measure your email campaign results instantly – check your open rates, review new subscribers, and see who opened and clicked on each link so you can tailor your follow-up communications.
- Send automated communications to new sign-ups via an autoresponder tool.
- Communicate with your audience with confidence, knowing that Constant Contact will take care of getting your email delivered and keep you CAN-SPAM compliant.
And, you can try Constant Contact FREE for 60 Days!