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For Nonprofits

Reach out and build valuable relationships with donors, clients, and volunteers.

A Whopping e-News Open Rate!

Verde Valley Caregivers e-News January 14, 2012When it comes to open rates, my e-news clients usually score in at least the low 30 percentile – above industry averages, in case you didn’t know. Click here to view the latest industry rates.

When I’ve sent out an e-news to a small, very targeted list, I can easily get an open rate of 50%, sometimes even 100%! But, let’s be honest – when you’re talking about 10 to 20 people, that’s really no big deal.

However, now we have the case of the latest e-news sent to volunteers at Verde Valley Caregivers Coalition.  VVCC is a 501(c)(3) non-profit organization providing direct services free-of-charge throughout the Verde Valley (AZ) to ‘neighbors’ – seniors and adults with disabilities who ask for help to remain living independently at home.

Out of 203 email addresses (bounces already excluded), VVCC enjoyed an open rate of a whopping 55.2% or 112 contacts! That says a mouthful.

So to what do we attribute this awesome open rate?

(more…)

Closed Doors

Closed doorA lot of strange dialog and decision-making goes on behind closed doors – even if the rooms are not so smoky any more. This can certainly be true in nonprofit organizations. When what happens behind closed doors leaks out to your organization, it often takes the form of rumor and stories circulated via the grapevine.

By what method can nonprofits provide accurate information to their communities on a timely basis, thereby counteracting the flow of false information? How can truth see the light of day?

We suggest that living websites and e-newsletters provide tools for creating a culture of truth-telling. Put it out there in writing for everyone to see. Help your organization and its community get used to information in the open. Provide responses to shady stories circulating around you.

It may take awhile to develop these tools and have them adopted as part of a more open culture, but what other choice to you have? Sending your own message out through your own grapevine is a losing battle.

You Are Not Alone!

You Are Not Alone When You Work With The Computer SpiritThe thought “I am not alone” became my mantra about 21 years ago when I finally walked into the rooms of the 12 Step way of life. Up until that time it seemed that I was supposed to do It alone… “It” could be going to the movies – alone. Trying to fix the toilet – alone. Walking with a broken ankle – alone. Fill in the action, any action – alone! Without humans, without Spirit.

But then I learned I had a choice – and people who were only too happy to help and be a part of my daily living. And, I realized that this extended to everything!

So when I started my business revolving around (initially) software training and database design well over ten years ago, (more…)

A Favorite Customer

Humane Society of SedonaJoyce and Roger approached the Humane Society offering their email marketing services at no cost as part of their mission. What a positive impact they made! We now are taking advantage of social media and reaching many more people on a regular basis than ever before. For the first time we personally invited all of our customers to a big event through an inexpensive but professional on-line process. It all has been extremely effective. Both Joyce and Roger make us feel like their favorite customer, with their coaching, patience and avid interest in our projects. Their attention to detail and their knowledge of the how, when and whys of social marketing has allowed us to leap forward into the 21st century. Thank you, Joyce and Roger! – Diane Greathouse, Humane Society of Sedona [View archive of e-newsletters.]

Event: “Focus on Volunteers” May 26, 2011 11:00 AM

Partnership of SCC, BWS, & TCS

In conjunction with the Sedona Community Center, we are reaching out to the local nonprofit community to support better communication and stronger volunteer programs.

Please join us for the following workshop:

“Focus on Volunteers”
Date: Thursday, May 26, 2011
Time: 11:00 AM
Location: Sedona Community Center
2615 Melody Lane
Sedona, AZ 86336-4464
Cost: Free!
RSVP required to Joyce.

Description:
Free one-hour interactive conversation in which participants will talk about their volunteer programs and how to grow them – followed by a free lunch, at which we’ll continue the conversation. Lunch will be provided courtesy of the Sedona Community Center.  Please let us know of your intention to join us so we can provide an accurate head count for the meal to our gracious host.

Purpose – Open, expand, and deepen an ongoing conversation around developing and managing powerful volunteer programs.

Our Plan – Meet regularly to fulfill this purpose through meaningful conversation.

If you’d like to attend, please RSVP required to Joyce.

Event: “The Big Idea” May 19, 2011 9:00 AM

Partnership of SCC, BWS, & TCS

In conjunction with the Sedona Community Center, we are reaching out to the local nonprofit community to support better communication and stronger volunteer programs.

Please join us for the following workshop:

“The Big Idea”
Date: Thursday, May 19, 2011
Time: 9:00 – 11:00 AM
Location:  Sedona Community Center
2615 Melody Lane
Sedona, AZ 86336-4464
Cost: Free!
RSVP to Joyce.

Description:
A free two-hour workshop in which we’ll work through the potential for nonprofit organizations to use e-newsletters and websites developed and managed by volunteers and staff to reach out to their communities of volunteers, donors, and clients.

We hope that, through supporting continually improving outreach to the community through nonprofit organizations, we will strengthen communication and build community.

In the process, each nonprofit can benefit by building capacity and sustainability. (more…)

Why We Love Working with Nonprofits

Because there’s heart. Working with nonprofits is not the only place to find heart in work – it’s the best place.

We love clear missions and visions about changing the world.

We love organizations that put their missions and visions above money goals.

We love executive directors who leave the corporate world seeking a kinder, gentler way.

We love working with volunteers.

We love to have fun – and nonprofits have fun.

We love service – and nonprofits serve.

We love who nonprofits serve and the many creative, beautiful ways they serve.

We love helping connect nonprofits with their clients, volunteers, and donors.

We Love Nonprofits!

How We Serve Nonprofits

How We Serve NonprofitsThe Computer Spirit is working on two ways to support nonprofits in developing capacity and sustainability through effective communication.

The first involves providing opportunities and resources for nonprofit organizations to develop and own their own living websites and e-newsletters.

The second involves providing hands-on, just-in-time technical, design, personal, and organizational support to nonprofit staff and volunteers to improve their electronic and hard-copy communication with their volunteers, donors, and clients.

We’re currently partnering with the Sedona Community Center to host and promote workshops and the computer lab. Our idea is that any work that spills over from these free experiences is something that will fall to The Computer Spirit or other local web designers and software trainers.

We like to collaborate with nonprofits in helping them open up new and better ways to reach out and build their community of volunteers, clients, and donors. Our first several experiences with local nonprofits – both involving websites and e-newsletters – have been fun and rewarding. We feel we’re making a difference and we’re certainly meeting many terrific people.

We usually suggest a meeting over coffee with representatives of your organization to find out what you’re up to and learn about how you communicate with your community. We’re happy to pull together a suggested action plan for you to take back to your organization, and delighted to speak with your staff or board whenever that may be appropriate.

Although we’re capable of doing all the work ourselves, we prefer to help you take on whatever functions you’re comfortable with because this leaves you with a stronger organization and greater control over your communication tools. You save money too.

Along the way we’ll help you develop funding and train your volunteers if warranted. We like to fit into the process of creating your communication tools in ways that best suit you.

In any case, we feel we’ll all benefit from getting to know one another and talking over the possibilities. We encourage you to call us to set up that coffee meeting!

Rog’s Experience with Nonprofits

Experience with NonprofitsLike a lot of us, I have been working with nonprofits since I was a youngster mowing the church lawn and singing in the choir. In college, I was active on university boards and committees and in student government. As a young father, I loved coaching kids and helping other parents support various swim teams. I served on the church board and some of its committees and was active in Marriage Encounter.

While still in college, I worked with a consortium of Arizona Native American tribal organizations and later become tribal planner for one of them. I also worked in the barrio in a neighborhood self-help housing program, and in a retirement community managing programs and operations for a recreation association.

Here’s a partial list of my more recent work with nonprofits:

  • Developing a way to meet released inmates at the jail and help them through their first five days after release.
  • Guiding a nonprofit organization in creating a staff-volunteer team to redevelop and manage an active website.
  • Helping publish two e-newsletters to support service organizations reach out to their communities.
  • Helping develop a team of volunteer letter-writers to link prisoners and community members.
  • Guided development of a volunteer team to create a self-sustaining sacred community garden.
  • Helped a new volunteer grant-writing team acquire a corporate grant for an animal rescue center.
  • Led a regional volunteer center team in meeting Board directive to help local nonprofits increase their organizational capacity, including developing training program, exploring use of software to manage grant cycles, and coaching the board regarding fund-raising calls.
  • Forged a partnership between a regional volunteer center and a large school district to improve volunteer programs at schools.
  • Served as an examiner for statewide Quality Award Program.
  • Led 100 volunteers in a National Volunteer Day project to refurbish an elementary school butterfly garden.
  • Served on the grant review committee of a regional arts council.