Category Archives: Email Marketing

Use Email Marketing (e-newsletters) to reach out to and stay in touch with your staff, donors, volunteers, friends, and community in an easy, effective, and affordable way.

Export a List from Constant Contact

There are several reasons why you may wish to export a list from Constant Contact. Exporting your list doesn’t remove it from Constant Contact, but allows you to keep a back-up file on your computer and use spreadsheet programs to better analyze your data.

Here’s how to export a list:

1. Log into your Constant Contact account.

2. Click Contacts.

3. In your left-hand menu, click the list you want to export or search for your contacts.

4. Select all of the email addresses that displayed by clicking the check box in the upper-left corner of your results.

5. Click “Export” in the menu.

Export a List from Constant Contact

 

 

 

6. Choose the fields you want to include in your export.

7. Click Export Contacts.

8. Click “Activity” in the sub-menu near the top of your screen.

9. Click “Download CSV” or “Download Excel” for the export you just did.
Note: It may take a few moments for that link to be available. Click the refresh icon in the gray bar for the most updated information.

10. Depending on your browser, a pop-up message will give you the choice to save or open the file.

11. Click Save and choose the location for the file.

A New Constant Contact User says “I’m Amazed at Your Talent!”

New Constant Contact UserA new Constant Contact user wrote on Friday, August 1, 2014…

Good morning Joyce,
Thank you so much for yesterday – I thoroughly enjoyed meeting you and look forward to working with you again – it was really fun and I’m amazed at your talent.

Once I know a little bit more about exporting my contacts and have put some time into creating content I’ll reach out and schedule with you again –. Have a wonderful weekend and thanks again, Leslee

 

Leslee Vogal CH, CSH, NC, Ay.P.
The Institute for Wholeness
Sedona, AZ
Constant Contact User

Free Class: Getting Starting on Newsletter Campaigns

FREE CLASS

Getting Started with Constant Contact with Newsletter Campaigns
Thursday, July 17, 2014
9:00 – 10:30 am

OLLI – Osher Lifelong Learning Institute
Yavapai College
4215 Arts Village Drive
Sedona, AZ 86336

You probably know that an email newsletter is a great tool to use to build relationships and promote your business – but how do you physically put it together?! In this session, we’ll take you step-by-step through the process of creating and sending an e-newsletter with Constant Contact, review best practices, and offer helpful tips.

It’s free, but you must register!

Click here for more info and/or to register.

Special thanks to Robin Weeks and OLLI for hosting us.

Newsletter Campaigns

 

Newsletter Campaigns

Newsletter Campaigns

Our walk-through will include:

  • Building an email campaign, changing colors, fonts, adding images, links, tables, and video
  • Managing settings
  • Previewing your email
  • Selecting recipients
  • Tracking reports

This free class is for you if any of these apply:

  • You are a small business owner, freelancer, entrepreneur, or work in a not-for-profit or small-  to medium-sized business as a marketing manager.
  • You interested in easy-to-use and affordable tools to help you promote your business/your clients’ business more effectively.
  • You know that email marketing is a powerful tool, and you would like to see how easy it is to set up your own email newsletter.
  • You’re already using an email marketing tool, but are interested in seeing what else is out there.

Attendees receive:

  • The opportunity to open a Constant Contact account at the class. Standard budget-friendly prices start at $20 a month (for 500 contacts) and there is a 30-day money back guarantee.
  • A FREE Custom Email Template Design/Website Match ($199 value) with your new, paid Constant Contact account.

This class is FREE, but space is limited, so please register to hold your spot!

Remove Subscribers Due to Email Inactivity?

Remove SubscribersI say, “No!” I would advise you to not remove subscribers due to email campaign inactivity.

You have worked hard to acquire those subscribers. Simply because someone hasn’t opened your email campaigns in, let’s say, 90 days doesn’t mean you should drop them like a hot potato. You never know when a non-engaged subscriber will decide to open your email and request your service/product. Unless you are experiencing deliverability challenges, I would not drop them.

However, it doesn’t mean you do nothing – you certainly need to pay close attention to subscribers who are waning in engagement, especially if they had demonstrated high levels of engagement in the past.

So, how about altering your mailing behavior? Apparently what you are doing currently is not working for a subset of your audience, so it would be beneficial to examine them more closely to determine if there is a meaningful way in which you can motivate them to engage/ re-engage with you. You could segment them into a separate list(s), then try out different delivery times, subject lines, etc.

On a smaller scale, you could even contact some folks using another means (phone, social media, etc.) and ask for direct feedback. It’s another opportunity to build relationships and stay connected.

Finding Inspiration for Content

Inspiration for ContentWhether you have writer’s block, you’re running out of time, or you’re simply looking for fresh content ideas for your e-newsletter, website, blog, or Facebook Page post, in this age of abundant information and great technology, there are plenty of sources from which to draw inspiration. However, let’s not forget meditation! Here are some additional avenues for finding inspiration for content.

Keep an idea journal
As you read catalogs, magazines, books, etc. – and simply go about living your life! – keep your eyes and ears open for ideas, then jot them down.

Look to others in your field or industry
See what others in your professional field or business are talking about and then offer a different viewpoint or advice on a topic. You could also interview other experts.

Interview one of your customers or someone in your organization
Feature a loyal customer – or even a new recipient of your service or product -, staff member, or volunteer, and write about a challenge and how they’ve overcome it. Ask the interviewee to share the story with their own contacts in order to increase the breadth of your audience.

Go in-house asking for topic ideas
Create a simple system to gather topic ideas from those who know your business or organization best – your employees, board members, and volunteers. You could even hold a contest for others to vote on a few of the ideas – you’d be engaging your people, creating great content ideas, and having fun too!

Go social!
You can search Facebook for groups or Pages relevant to your business or organization. You can join various groups on LinkedIn, Yahoo, Google, etc. and watch the various conversations going on. You may see someone there you want to connect with and interview, find an interesting article you want to link to, and/or get ideas from questions people are asking. Twitter is also a great place to get ideas.

This article includes some ideas I read written by Shirin Shahin. You can read what she has to say by clicking here.

Exclusive Offer from Constant Contact – Ends March 31st!

Logo of The Computer Spirit

Email Marketing is the perfect tool for connecting with your customers and driving new business. And because I’m a Constant Contact Solution Provider, I’m able to provide you with an exclusive offer:

Here is an exclusive offer from Constant Contact: Buy Email Marketing before March 31st and receive EventSpot, Online Survey and Social Campaigns FREE for the first 3 months.*

Here’s how it works:

  1. Choose the products you wish to purchase… include Email Marketing, EventSpot, Online Survey, and Social Campaigns.
  2. Click on “Redeem promo code” on the final payment screen and add promo code MARCH2014 to receive EventSpot, Online Survey and Social Campaigns free for the next 3 months.*

Sign up to take advantage of this exclusive offer. If you need help, I can get you set up or even manage your account for you. Just give me a call at 928.301.7292.

*Terms and Conditions: This March Promotion (the “Promotion”) begins on March 18, 2014 at 12:00 a.m., Eastern Time (“ET”), and ends on March 31, 2014 at 11:59 p.m., ET (the “Promotion Period”). If eligible Constant Contact customers purchase Constant Contact’s Email Marketing product or Email Marketing with MyLibrary Plus, during the Promotion Period, they will receive 100% off of Constant Contact’s EventSpot, Social Campaigns and Online Survey for the first three months after they become a paying customer. Constant Contact customers will be eligible to participate in this Promotion if they (i) are a Constant Contact trial account holder or a new Constant Contact customer who has never been a paying Constant Contact customer, and (ii) become a paying Constant Contact customer and enter the applicable promo code during check out by 11:59 p.m., ET, on Monday, March 31, 2014 or call their Constant Contact Solution Provider and mention this offer during such Solution Provider’s normal business hours during the Promotion Period. After the first three months have ended, eligible participants will automatically be charged the current retail price for the product(s) unless they cancel their accounts or the applicable product. This Promotion cannot be combined with any other Constant Contact promotion or special offer. Constant Contact offers a 30-day money-back guarantee on purchases of certain Constant Contact products, as more fully described at www.constantcontact.com/pricing. Constant Contact reserves the right, in its sole discretion, to suspend or cancel this Promotion at any time. This Promotion and all Constant Contact products and services are subject to the Constant Contact terms and conditions.

Attach Documents to an e-Newsletter

Attach DocumentsIn Constant Contact, you cannot attach documents to an e-newsletter per se. However, they can be hosted online and then linked to your email. This allows your contacts, who may not  have compatible software, to read it and also keeps a large file size from making your email undeliverable.

You have a few options for hosting your files online:

  • Constant Contact – Upload any PDF, Word document, Excel file or PowerPoint presentation to MyLibrary.
  • Your Own Website – Upload your file to the web and host it on your own website, or ask your Webmaster to do it for you.
  • Third Party Service – Upload your file to the Internet with a third party file hosting service, such as Digioh or Google Drive.

Once your document is hosted, you can insert its URL into your email.

Unique Holiday Gift

Unique Holiday GiftDon’t know what to give a loved one, friend, colleague, or employee? Holiday gift certificates are available from The Computer Spirit! Purchase whatever number of hours you like, and the recipient can use them for coaching and consulting services related to:

  • WordPress websites
  • Constant Contact e-newsletters
  • One-sheets
  • Brochures and flyers
  • PowerPoint slideshows
  • Microsoft® Office (Word, Excel, Access, Outlook)

To purchase and/or learn more, contact me via email or phone (928.301.7292).

Webinar: The Power of Email Marketing

On 11/20/13 I presented a webinar to writers on the importance and power of email marketing. I covered topics such as:

  • Why you need an e-newsletter
  • What is Email Marketing?
  • How Email Marketing fits in with your marketing plan (i.e., your website, social media, etc.)
  • Using metrics to increase your success
  • Tips on growing your mailing list.

And, as part of the webinar, I did an actual (albeit quick) walk-through of creating an e-newsletter in Constant Contact.

Although this webinar was aimed at clients of Tom Bird, facilitator of “Write Your Best Seller in a Weekend” retreats, most of the information shared is applicable to all businesses and organizations seeking to build strong relationships through their marketing efforts.

The webinar was recorded and you can watch it by clicking on the video below. And, yes, that’s a New York accent you’ll hear even though I live in beautiful Sedona, AZ!