Category Archives: Email Marketing

Use Email Marketing (e-newsletters) to reach out to and stay in touch with your staff, donors, volunteers, friends, and community in an easy, effective, and affordable way.

Nifty Constant Contact Product Updates

Constant Contact is always looking to make product enhancements, and it has made some really nifty ones recently. Something I’ve been waiting for – literally for years – is the ability to save an e-newsletter as a file. Well, it’s here – read on about some of  the recent Constant Contact product updates!

Constant Contact product updates

Save to a file: Now you can save your email campaign as a PDF, JPG, or PNG file. Options are also available for page size, page orientation, and more.

Computer vs Mobile Device Opens: Metrics now allow you to see how much of your readership is viewing your e-newsletter on their desktop and on a mobile device. Overall, stats are showing that people who send out e-newsletters in the early part of the day, viewed them on desktops; later in day, mobile devices.

Other Constant Contact product updates include-

  • Rename your campaign: Now you rename an email even after you’ve sent it!
  • Save as template: Sure, you can copy a sent email to use for another mailing, but now you can actually save it as a template.
  • More free images: 2,500 free images have been added to the stock library.

If you’re using another email marketing service and it’s not giving you these capabilities, perhaps it’s time to move over to Constant Contact. Feel free to contact me to learn more about the features and benefits of using Constant Contact.

Tracking Email Opens

Have you ever had this question too: My contact opened my email. Why don’t I see their email address in the email’s opens report? Let’s talk about tracking email opens and how Constant Contact handles this.

Your email opens report lets you know who opened your email and when, but it’s not always 100% accurate.

Constant Contact can only detect and record when your contact opens your email if at least one of the following happens:

  •  Tracking Email OpensInvisible Tracking Image Displays – CC embeds an invisible image at the very top of every email you send. When someone opens your email, that image loads and sends data back to CC to let them know the email was opened.
  • Contact Clicks a Link – If the hidden open tracking image doesn’t display, CC can still detect that the email was opened if any link is clicked. The link’s URL has to begin with http://, rather than with the https:// secure form.

Constant Contact Can’t Track When a Contact Opens Your Email If They…

Collect Contacts by Text Message

Collect Contacts by Text Set up a Text-to-Join keyword to collect contacts by text message!

Constant Contact’s Text-to-Join is a free tool to help contacts join your mailing list by text message – no computer required!

Set up a free text messaging keyword and promote it at your events or place of business. Your keyword will work on most U.S. phone carriers and is only available in the U.S.

Here’s how it works:

  1. A contact sends a text message to your keyword.
  2. Your keyword sends a reply back, asking for the contact’s email address.
  3. The contact replies with an email address and is saved to your chosen contact list.
  4. Your keyword sends back a thank-you message to your new contact.

With text messaging so popular these days, it’s a quick and easy way to build your list of contacts.

Get 30% off Constant Contact through June 30, 2015

Buy now and get 30% off Constant Contact.

If you’re already using Constant Contact, please let others know of this special offer. Thanks!

Sign up to take advantage of this
30% off for 3 months* offer.

Use this Offer Code at checkout: SPJUN30

If you need help, I can get you set up or even manage your account for you. Just give me a call at 928.301.7292.

.
Offer ends June 30, 2015
(11:59 pm ET)
*This promotion (the “Promotion”) begins on June 8, 2015 at 12:01 a.m., Eastern Time (“ET”) and ends on June 30, 2015 at 11:59 p.m., ET (the “Promotion Period”). If eligible Constant Contact customers purchase (i) the Email or Email Plus level of Constant Contact, during the Promotion Period, they will receive a discount of 30% off of such purchased product(s) for the first three months after they become a paying customer. Constant Contact customers will be eligible to participate in this Promotion if they (i) are a Constant Contact trial account holder or a new Constant Contact customer who has never been a paying Constant Contact customer, and (ii) become a paying Constant Contact customer and either enter the applicable promo code during check out by 11:59 p.m., ET, on Tuesday, June 30, 2015 or call a Constant Contact sales representative and mention this offer by 5:00 p.m., ET, on Tuesday, June 30, 2015. After the first three months have ended, eligible participants will automatically be charged the current retail price for the product(s) unless they cancel their accounts or the applicable product. This Promotion cannot be combined with any other Constant Contact promotion or special offer. Constant Contact offers a 30-day money-back guarantee on purchases of certain Constant Contact products, as more fully described at www.constantcontact.com/pricing. Constant Contact reserves the right, in its sole discretion, to suspend or cancel this Promotion at any time. This Promotion and all Constant Contact products and services are subject to the Constant Contact terms and conditions.

Email as a Business Practice

Email as a Business PracticeIn their “Top 50 Email Marketing Solutions,” Website Magazine named Constant Contact the #1 Email Marketing solution. Read what they have to say about email as a business practice and how results compare with social media, etc. [Emphasis below is mine.]

Email, as a business practice, has matured. No longer do marketers “batch and blast;” they understand the value the medium has in relationship building and generating conversions – increasingly leveraging technologies, tactics and techniques to make it work.

Social, SEO and digital advertising still manage to capture the majority of ‘Net professionals’ attention, but the evidence is clear – you should send more (and better) email.

 In its State of Search Marketing Report, Econsultancy and SEMPO revealed that 66 percent of marketers rate email’s ability to deliver a return on investment (ROI) as “excellent” or “good,” while only 41 percent feel the same way about social media marketing. What’s more, Marketing Sherpa found that companies sending more than 100,000 emails per month see a 94 percent return on investment. Even more impressive, companies sending less than 100,000 emails per month see a 139 percent return. Whatever the volume of messages sent, know in your digital heart that email works.

Read the full post at websitemagazine.com

Susan Simon Sez

simon sez“I recently attended a hands-on workshop on the topic of Creating Your Constant Contact Newsletter. The 2 1/2 hr. workshop flew by. The class was small which gave the participants the opportunity to ask lots of questions and receive personal attention. The workshop was very practical and the content was immediately useful. I attended the workshop with specific goals in mind and most of them were realized.

Joyce Kaye is a good teacher who is patient when it comes to helping participants over the bumps in the road. She has a great sense of humor and the work was fun. I left with a deeper sense of the topic than I had when I began the workshop. The information that Joyce shared was just what I was hoping to learn. Joyce created a workshop that was non-threatening with a topic that can be threatening. I hope to attend other workshops with Joyce because I know I will learn a lot and have fun in the process.”

– Susan Simon, MA, MEd
Susan Simon is an exceptional communicator and an inspirational leader.  Her passion is assisting teachers and administrators in creating positive and successful classrooms and schools. She is the author of the book series “Building a Schoolhouse: Laying the Foundation for Success.” To learn more, visit her website susansimon.net

 

Exporting Contacts for Uploading Into Constant Contact

export contactsHow do you get the contacts in your email program or database into Constant Contact? Depending on where your contacts are, you can use a contact import tool, an API to sync your contacts with Constant Contact, or create a file to export them. For example, you can export contacts from ACT!, Earthlink, Gmail, Microsoft® Outlook, and Thunderbird.

Particularly when you have recently opened a new Constant Contact account, you may want to grab your address book information directly from your email program – this will save you gobs of time :).

Below are two popular email account providers with the steps on how to export the contact information you have in that account for onward uploading into your Constant Contact account.

Google (Gmail)

  1. Go to Contacts.
  2. Click the More button.
  3. Choose Export…
  4. Select from the choices provided which contacts you want to export.
  5. Choose the Outlook CSV format.
  6. Click the Export button.
  7. Save the file.

Yahoo

  1. Go to Contacts.
  2. Place checkmark next to each contact you want to export OR put a checkmark at the top of the list to choose all of them.
  3. Go to Actions, then click Export.
  4. Choose the format Yahoo CSV.
  5. Click Export Now button.
  6. Save the file.

Click here to learn how to import/upload the contacts into Constant Contact…

Click here to see a list of the email programs and databases you can export from to use in Constant Contact.

Hands-On Constant Contact Newsletter Workshop

FREE!

 HANDS-ON CONSTANT CONTACT NEWSLETTER WORKSHOP

Constant Contact Newsletter Workshop

Friday, December 5, 2014
2:00 – 4:30 PM

Learn – and actually do!

WHAT: Choose a template, change fonts and colors, add contacts, and upload photos, links, and videos. Learn best practices, tips, and tricks.

WHO: Those who are not currently using Constant Contact but have an interest in sending electronic newsletters to build relationships.

WHERE: Village of Oak, Sedona

– SPACE IS LIMITED –

For more information and to register, contact Joyce Kaye

joyce@thecomputerspirit.com | 928.301.7292


As this is a hands-on class, you’ll need to have a Constant Contact account.

Click here to sign up for a free 60-day trial Constant Contact account if you’ve never had one before.

– No credit card is required. –

Click here to get a paid account – prices start at $20 a month/500 contacts (email addresses).

– There is a 30 day money-back guarantee. –

How to Approach Your Email Reports with Confidence

[Excerpted from a blog post by Miranda Paquet]

If you’re sending email out through Constant Contact, you have access to helpful email reports that show you how your emails are performing, what’s working for you, and where you can improve.

email reports

Here are the five most important areas you should focus on:

  • Opens: You can view the percentage of contacts that opened your email, as well as a specific list of everyone who opened each message.
  • Click-through rate: Your click-through rate shows you how people are actually engaging with the content in your email. You can view which contacts clicked your links, then target them with follow-up emails.
  • Bounce rate: Emails can bounce for a number of reasons, including invalid email addresses, a full inbox, or out of office statuses. Keeping an eye on your bounces will help you to remove any addresses with ongoing issues and maintain high deliverability rates.
  • Spam: If an individual on your email list reports your email as unwanted or unsolicited, it will be marked as spam. The best way to ensure a low spam rate is to practice permission-based email marketing.
  • Opt-out: An opt-out occurs when one of your contacts no longer wants to receive your emails and unsubscribes from your list. A few opt-outs are normal from time to time, but you should pay attention to this number to make sure your emails are not turning people away often.

Now, think about what these numbers are really telling you… Here are some common questions you might be tackling, and advice for how your reports can help.

1. Is my audience engaged?
Focus on: Opens

2. Are my emails inspiring people to take action?
Look at: Clicks

3. Are my emails reaching the right people?
Pay attention to: Bounces, Spam

4. Am I doing anything to turn people away?
Watch your: Opt-outs

If email reports seem overwhelming at first, start using them a little at a time. Not only are email reports far from intimidating, they’re some of the most valuable marketing tools you have available.

To gain some helpful takeaways, read the full post at http://blogs.constantcontact.com/product-blogs/email-marketing/email-reports/.

Free Create Your Own Newsletter Workshop

Free Workshop!
Hands-On Constant Contact Newsletter Workshop

– Create Your Own Newsletter –

Thursday, November 13, 2014
9:30 – 11:30 AM

Presented by Joyce S. Kaye, The Computer Spirit
Hosted by OLLI – Osher Lifelong Learning Institute
Yavapai College
4215 Arts Village Drive
Sedona, AZ 86336

Create Your Own Newsletter

You probably know that an email newsletter is a great tool to use to build relationships and promote your business – but how do you physically put it together?!

Joyce will give a brief overview of the Constant Contact Toolkit, focusing on newsletter campaigns. Then, she’ll guide attendees through the first steps of creating an e-newsletter, including choosing a template, changing fonts and colors, adding contacts, and uploading photos, links, and videos.

Come to this FREE workshop and …

  • go through the process of creating an e-newsletter step-by-step, hands-on!
  • learn best practices when using Constant Contact.
  • hear tips & tricks.

As this is a hands-on class, you’ll need to have a Constant Contact account.

Click here to sign up for a free 60-day trial Constant Contact account if you’ve never had one before.

Click here to get a paid account – prices start at $20 a month/500 contacts (email addresses). There is a 30 day money-back guarantee.

-Please sign up for your Constant Contact account BEFORE the workshop-


Questions, concerns, or problems?
Contact Joyce via email or call 928.301.7292.

This workshop is FREE, but space is limited,
so please register to hold your spot!

registernowbutton

For more info…
Register….

Special thanks to OLLI for hosting us!