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e-Newsletters

Use Email Marketing (e-newsletters) to reach out to and stay in touch with your staff, donors, volunteers, friends, and community in an easy, effective, and affordable way.

Start Your Email Marketing Campaign With this Special Offer

Constant Contact Spring 2012 Offer

Maybe you’re ready to start your email marketing campaign – maybe you’re not.

Still I want to make you aware of this special offer from Constant Contact: BUY ONE MONTH of Email Marketing and GET ONE MONTH FREE!

Just use the promo code “BOGOEM” upon signup. This offer is valid until Thursday, April 26th.

You can go to my Constant Contact Business Partner website, and start the process now! But if you have any questions, please do not hesitate to contact me.

P. S. Please feel free to mention this special offer to friends and colleagues! 
 
Why Use Constant Contact?

  • It’s Affordable -
    With plans as low as $15 a month, Constant Contact’s Email Marketing is sure to fit your budget, and stretch your precious marketing dollars. Compared to your other promotional options, Email Marketing really measures up. Pre-pay and you can receive a discount of (more…)

How Do I Fill Newsletter Content Each Month?

Newsletter
You don’t have to fill your newsletters all by yourself. Many business owners and nonprofit managers don’t consider themselves writers. Nevertheless, they understand the value of content-rich newsletters being delivered to their customers, members, and prospects.

Here are some suggestions for easy newsletter content:

  • Link articles of interest
  • Republish articles (with permission)
  • Answer questions
  • Promote area events

If the content you share resonates with your readers and gets them to engage with you, then your newsletter is successful.

These suggestions on how to fill newsletter content are from a post by Jeff Ferrazzo, Constant Contact Regional Development Director, Minnesota. Click here to read the full post, Content that Writes Itself.

Benefits of Email Marketing through Constant Contact

Constant Contact logoWHAT IS EMAIL MARKETING?
It’s the easy, effective, and affordable way to keep your audience coming back! Email marketing helps you keep customers and prospects coming back – by using attractive, professional-looking email communications to stay in regular touch with them and build strong customer relationships. It’s better and more effective than regular email.

Boost customer communication
Email newsletters are fast and inexpensive to create. So you can send them more regularly than paper ones. And, email marketing puts you in customers’ Inboxes more accurately than regular email. So you’ll avoid spam filters and be seen by more people. And, you’ll stay top of mind with people who want to hear from you.

Talk to them with targeting
Want to increase the impact of your email newsletters? Segment your database and create smaller customer lists based on their interests. Then send more relevant and targeted messages to them. They’ll be more likely to respond – and more likely to act on your emails.

Get more referrals, more easily
Email newsletters are easy to forward to other people. So your loyal customers can give their friends – new prospects for you – a risk-free peek at your business or organization. It’s easy for these prospects to sign up for your mailing list when you put a “Join My Mailing List” button on your website. And through regular communication, you can turn those interested prospects into additional loyal customers.

Get immediate response and action
It’s quick to send emails, and it’s quick to see results with real-time reports. You can even (more…)

2011 Constant Contact All Star

2011 Constant Contact All Star

The Computer Spirit is thrilled to be named a Constant Contact® All Star once again for 2011!

The All Star Awards are how Constant Contact recognizes customers who stand out from the more than 500,000 organizations who use their services. This status is an annual designation that only 10% of their customers achieve, which makes our accomplishment as a Solution Provider even more noteworthy.

Note that any Constant Contact customer can be chosen as an All Star. Criteria include:

  • Having been a customer the entire calendar year
  • Consistently high open rates (greater than 25%), click through rates, and low bounce rates
  • Regular contact with your audience, or sending at least 3 surveys or publishing at least 3 events
  • Using tools like Join My Mailing List to grow your audience, either on your website or Facebook
  • Using social tools to share and promote your content or events
  • Regularly viewing your reports to see how you’re doing

Learn more about the Constant Contact All Star Awards.

A Whopping e-News Open Rate!

Verde Valley Caregivers e-News January 14, 2012When it comes to open rates, my e-news clients usually score in at least the low 30 percentile – above industry averages, in case you didn’t know. Click here to view the latest industry rates.

When I’ve sent out an e-news to a small, very targeted list, I can easily get an open rate of 50%, sometimes even 100%! But, let’s be honest – when you’re talking about 10 to 20 people, that’s really no big deal.

However, now we have the case of the latest e-news sent to volunteers at Verde Valley Caregivers Coalition.  VVCC is a 501(c)(3) non-profit organization providing direct services free-of-charge throughout the Verde Valley (AZ) to ‘neighbors’ – seniors and adults with disabilities who ask for help to remain living independently at home.

Out of 203 email addresses (bounces already excluded), VVCC enjoyed an open rate of a whopping 55.2% or 112 contacts! That says a mouthful.

So to what do we attribute this awesome open rate?

(more…)

New Year, New Beginnings

e-Newsletter ArchivesWell, Happy 2012, the year that humanity has been looking forward to for quite some time it seems.

With this new year, we are proud to announce the publication of The Computer Spirit’s monthly e-newsletter, hot off the press last night! Read the issue now. It’s been a long time coming.

We’re also proud to announce (more…)

How Can I Get More Contacts to Open My Emails?

If you have viewed your open rate, and it doesn’t compare to your industry’s average open rates, you might want to improve it.  To increase your open rate, you need to re-evaluate three things:

1. Content
2. Delivery day and time
3. Contact list quality and age

Let’s explore these a bit more…

1. Check your content:

  • Use a recognizable “From” name. Make sure you use a “From” name and address that includes your name, company, product, or service name – whichever the recipient will know best. When you repeatedly brand the “From” line like this over time, you assure the recipient that the email is coming from a reliable and trusted source and builds familiarity and credibility. (more…)

Promo Extended for 50% Discount Off the First 3 Months of Email Marketing

ACT NOW on Constant Contact Email Marketing Promotion!
 
Get a 50% discount off the first three months of Constant Contact Email Marketing.
Note: This promotion ends @ Midnight, Friday, December 30th -  NOT!

Constant Contact has extended the promotion to Midnight, Saturday, December 31st… Get 2012 off on the right foot!
 
Simply click on the Sign Up Now! button below to get started.  You will be taken to our Constant Contact website page – just click “Sign Up” in the top right hand corner of the page to begin the buying process.
 
Sign Up Now For 50% Constant Contact Discount 
Use the promo code EMM2011SP after you’ve entered your credit card info to get this special offer.

Questions? Call Joyce @ 480.223.8368.

Hurry, the clock is ticking away!

Why It Can Seem Difficult to Write Your e-Newsletter

Writing Your e-NewsletterHere are some of the reasons we hear about why writing an e-newsletter is so difficult: (more…)

A Favorite Customer

Humane Society of SedonaJoyce and Roger approached the Humane Society offering their email marketing services at no cost as part of their mission. What a positive impact they made! We now are taking advantage of social media and reaching many more people on a regular basis than ever before. For the first time we personally invited all of our customers to a big event through an inexpensive but professional on-line process. It all has been extremely effective. Both Joyce and Roger make us feel like their favorite customer, with their coaching, patience and avid interest in our projects. Their attention to detail and their knowledge of the how, when and whys of social marketing has allowed us to leap forward into the 21st century. Thank you, Joyce and Roger! – Diane Greathouse, Humane Society of Sedona [View archive of e-newsletters.]