When it comes to open rates, my e-news clients usually score in at least the low 30 percentile – above industry averages, in case you didn’t know. Click here to view the latest industry rates.
When I’ve sent out an e-news to a small, very targeted list, I can easily get an open rate of 50%, sometimes even 100%! But, let’s be honest – when you’re talking about 10 to 20 people, that’s really no big deal.
However, now we have the case of the latest e-news sent to volunteers at Verde Valley Caregivers Coalition. VVCC is a 501(c)(3) non-profit organization providing direct services free-of-charge throughout the Verde Valley (AZ) to ‘neighbors’ – seniors and adults with disabilities who ask for help to remain living independently at home.
Out of 203 email addresses (bounces already excluded), VVCC enjoyed an open rate of a whopping 55.2% or 112 contacts! That says a mouthful.
So to what do we attribute this awesome open rate?
If you have viewed your open rate, and it doesn’t compare to your 
Here are some of the reasons we hear about why writing an e-newsletter is so difficult: 

Email Marketing is another way of saying “e-newsletter.” It’s the easy, effective, and affordable way to reach out to and stay in touch with your business community.
Reach out and build valuable relationships with donors, clients, and volunteers.
Market your book and speaking via a simple website that tells your story.
Manage your ongoing conversation with your clients in ways that keep you present when they most need your products and services. 
