Every writer is different. Every story is different. And so every audience is different. Now what?
If you’ve been published, or self-published, or are preparing for publication, you probably understand by now that you’ll be doing the lion’s share of marketing your work. For me, that came as a bit of a surprise. I thought being the expert on my topic and being the writer were enough. I was just getting used to the idea that I had to find and sell myself to a literary agent. Now this.
Of course, if you’re self-publishing, as I did, you also find yourself in the book distribution business. All of this can be overwhelming. I know, because it overwhelmed me. I don’t shy away from a challenge – even twelve challenges-in-one. But still…
Marketing your work means you have to figure out who your readers are – and that doesn’t mean every literate person in the known universe. Then you have to figure out how to get your book in front of them in a way that has them actually read it. Sometimes this means you have to get yourself in front of them first.
We can help. Although we have written, edited, and proofed books, designed covers, and formatted and uploaded books, this isn’t our main focus. What we offer are ways to create your online presence and build your community of readers.
We present this in three layers: first we help you take actions that chase readers into your personal web; then we help you set up your website to capture and hold them; then we help you keep in touch with them on a regular basis.
In doing so, we help you create what book publishers call your “platform.” We help you show up in the right places online in order to build your brand as the expert on your book. We make it easy for readers to learn more about you and buy your book. And, we provide information about you in formats beloved by the press and those who book speakers.
Because we’ve been around this block a few times, we can save you time and money, and frustration as you go about the many little things that contribute to your success and the success of your book.